{
  "brand": "HANCOTT CHROMA",
  "collection": "Hancott Luxury Planet",
  "season": "SS28",
  "updatedAt": "2026-11-10T00:47:25+03:00",
  "slogan": "Moving Fashion Forward. Worldwide.",
  "positioning": "An independent fabric-first design outlook for daily luxury, modern business and after dark.",
  "audiences": [
    {
      "segment": "Contemporary luxury womenswear",
      "needs": [
        "party dresses",
        "compact tops",
        "sculptural drape"
      ],
      "articles": [
        "HC-LP-0005",
        "HC-LP-0008",
        "HC-LP-0010"
      ]
    },
    {
      "segment": "Modern tailoring and premium businesswear",
      "needs": [
        "oversized jackets",
        "structured coordinates",
        "fluid trousers"
      ],
      "articles": [
        "HC-LP-0007",
        "HC-LP-0004",
        "HC-LP-0003"
      ]
    },
    {
      "segment": "Directional denim and independent design labels",
      "needs": [
        "barrel fit",
        "hybrid layers",
        "graphic stripes"
      ],
      "articles": [
        "HC-LP-0009",
        "HC-LP-0006",
        "HC-LP-0002"
      ]
    },
    {
      "segment": "Resort and expressive contemporary collections",
      "needs": [
        "colour",
        "soft volume",
        "day-to-night silhouettes"
      ],
      "articles": [
        "HC-LP-0010",
        "HC-LP-0008",
        "HC-LP-0001"
      ]
    }
  ],
  "messages": [
    "Fabric First. Design Forward.",
    "Moving Fashion Forward. Worldwide.",
    "Explore original Hancott SS28 garment concepts and request the fabrics behind the look."
  ],
  "channels": {
    "Instagram": "Visual fabric-to-look stories and short original lookbook sequences",
    "LinkedIn": "B2B development briefs, own article codes and sample/quotation invitations",
    "YouTube": "Original short lookbooks and material-to-design presentations"
  },
  "rules": [
    "Use only public own article codes, approved assets and current published facts.",
    "Do not infer fibre composition, stock, price, MOQ, delivery or performance.",
    "Stay Color · Stay Shape is a development programme; test results are required for any performance claim.",
    "No supplier identities, original mill codes, supplier emails, purchase prices or internal CRM data.",
    "No brand affiliation, supplier/customer claim or image licence is implied.",
    "SS27 reference sources remain SS27; Hancott SS28 is an independent design outlook.",
    "Do not send or publish externally without the owner-authorized workflow."
  ],
  "sourceLinks": [
    {
      "name": "Official runway signals",
      "url": "https://www.stellamccartney.com/us/en/summer2027runwayshow.html",
      "scope": "Summer 2027: volume, compact tops and sculptural knitwear. Source season retained; SS28 is Hancott’s own outlook.",
      "access": "Public official collection"
    },
    {
      "name": "COS · Barrel fit",
      "url": "https://www.cos.com/en-us/fit-guide/women/jeans-fit-guide",
      "scope": "Official fit reference for curved barrel-leg proportions. Not a sales-growth claim.",
      "access": "Public official fit guide"
    },
    {
      "name": "sacai · SS27",
      "url": "https://www.sacai.jp/pages/seasons/sacai-spring-summer-2027-collection",
      "scope": "Official collection reference. Hancott’s styling interpretation remains independent.",
      "access": "Public official runway"
    },
    {
      "name": "Heuritech · Denim",
      "url": "https://heuritech.com/articles/denim-trends/",
      "scope": "Public 2026 denim analysis: changing washes, shapes and non-blue neutrals.",
      "access": "Public article; full analytics may require a subscription"
    },
    {
      "name": "Tagwalk",
      "url": "https://www.tag-walk.com/en/",
      "scope": "Runway and keyword research channel. No proprietary report is reproduced here.",
      "access": "Research link; account or subscription may be needed"
    },
    {
      "name": "Denim Première Vision",
      "url": "https://denim.premierevision.com/",
      "scope": "Specialist textile and denim development radar.",
      "access": "Research link; event and trend access varies"
    },
    {
      "name": "WGSN",
      "url": "https://www.wgsn.com/en/fashion",
      "scope": "Optional licensed forecasting channel. Hancott does not claim licensed report access or endorsement.",
      "access": "Public introduction; proprietary forecasts require licensed access"
    }
  ],
  "quoteURL": "https://www.hancott.com/hancott-luxury-planet.html#lp-collection",
  "publicDataURL": "https://www.hancott.com/hancott-luxury-public.json",
  "agentReadStatus": "Public brief is readable; no external agent integration or automatic monitoring is claimed."
}